Privacy policy

Last updated: May 3, 2026

Who We Are

Flouré is a brand selling directly to customers online. We operate at floure.co and can be contacted at support@floure.co.

We take your privacy seriously. This policy explains clearly and honestly what information we collect, why we collect it, how we use it, and what rights you have over it.

What Information We Collect

Information you give us directly: When you place an order, create an account, or contact us we collect:

  • Your full name
  • Email address
  • Shipping and billing address
  • Phone number (if provided)
  • Payment information — note that we never store your full card details. Payment processing is handled securely by Shopify Payments and other third party payment processors

Information collected automatically: When you visit floure.co we automatically collect certain technical information including:

  • Your IP address
  • Browser type and version
  • Pages visited and time spent on each page
  • Referring website or source
  • Device type and operating system

This information is collected through cookies and similar tracking technologies. It helps us understand how people use our store so we can improve your experience.

Information from third parties: If you interact with our Facebook or Instagram ads we may receive limited information from Meta about how you engaged with our content. This is governed by Meta's own privacy policy.

Why We Collect Your Information

We collect and use your information for the following specific purposes:

To process and fulfil your orders Your name, address, and contact details are required to process payments, arrange shipping, and send you order confirmations and tracking information. Without this information we cannot fulfil your order.

To communicate with you We use your email address to send order confirmations, shipping updates, and responses to your customer service enquiries. If you have opted in to marketing communications we may also send you information about new products, promotions, and hair care tips. You can unsubscribe from marketing emails at any time using the unsubscribe link in any email we send.

To improve our store and marketing We use automatically collected data and cookie information to understand which pages are most visited, how customers find our store, and which products generate the most interest. This helps us improve our website and ensure our advertising reaches the right people.

To prevent fraud We may use your information to detect and prevent fraudulent orders, chargebacks, and other misuse of our store.

To comply with legal obligations We may be required to retain certain information to comply with tax, accounting, or other legal obligations applicable in Australia, the United States, or the United Kingdom.

How We Share Your Information

We do not sell your personal information to any third party. Ever.

We share your information only with the following categories of service providers who help us operate our business:

Shopify — our ecommerce platform processes your payment and stores your order data. Shopify's privacy policy is available at shopify.com/legal/privacy.

TeemDrop — our fulfilment partner receives your name and shipping address to pack and dispatch your order. They are contractually required to use this information only for fulfilment purposes.

Shipping carriers — your name and address are shared with the relevant shipping carrier to deliver your order.

Meta (Facebook and Instagram) — if you have interacted with our advertising we may share limited data with Meta for advertising optimisation purposes including custom audience matching. You can opt out of this through your Facebook privacy settings.

Klaviyo or similar email marketing tools — if you have subscribed to our email list your email address and name are stored with our email marketing provider. You can unsubscribe at any time.

Google Analytics — we use Google Analytics to understand website traffic. This service collects anonymised usage data. You can opt out at tools.google.com/dlpage/gaoptout.

All third parties we work with are contractually required to handle your data securely and in accordance with applicable privacy laws.

Cookies

Our store uses cookies — small text files stored on your device — to improve your browsing experience and enable certain features.

The cookies we use include:

Essential cookies — required for the store to function. These enable your shopping cart, checkout process, and account login. You cannot disable these without affecting store functionality.

Analytics cookies — help us understand how visitors use our store. We use Google Analytics for this purpose.

Marketing cookies — placed by Meta and other advertising platforms to enable us to show you relevant advertising and measure ad performance.

You can manage your cookie preferences through your browser settings at any time. Note that disabling certain cookies may affect your experience on our store.

How Long We Keep Your Information

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy or as required by law.

Specifically:

  • Order information is retained for 7 years for tax and accounting purposes
  • Email marketing data is retained until you unsubscribe
  • Customer service communications are retained for 3 years
  • Analytics data is retained in anonymised form indefinitely

Your Rights

Depending on where you are located you have specific rights over your personal information:

All customers:

  • The right to know what personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your information subject to legal retention requirements
  • The right to withdraw consent to marketing communications at any time

United States customers: If you are a California resident you have additional rights under the California Consumer Privacy Act (CCPA) including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights contact us at support@floure.co.

United Kingdom customers: You have rights under the UK General Data Protection Regulation (UK GDPR) including the right to access, rectify, erase, restrict processing of, and port your personal data. You also have the right to object to processing and to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been violated.

Australian customers: You have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You have the right to access and correct personal information we hold about you. If you believe we have mishandled your personal information you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

To exercise any of your privacy rights contact us at support@floure.co. We will respond within 30 days.

Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures include:

  • SSL encryption on our website (the padlock you see in your browser)
  • Secure payment processing through Shopify Payments — we never see or store your full card details
  • Restricted access to customer data within our team
  • Regular review of our data handling practices

No method of data transmission or storage is 100% secure. While we do everything reasonable to protect your information we cannot guarantee absolute security.

International Data Transfers

Flouré operates from Australia. If you are located in the United States or United Kingdom your personal information will be transferred to and processed in Australia and potentially in other countries where our service providers operate including the United States.

Where we transfer data internationally we ensure appropriate safeguards are in place in accordance with applicable privacy laws.

Children's Privacy

Our store is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child please contact us at support@floure.co and we will delete it immediately.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. When we make significant changes we will update the date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our store after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this privacy policy or how we handle your personal information please contact us:

Email: support@floure.co Website: floure.co

We respond to all privacy enquiries within 2 business days